Pure, natural, healthy, ethically made. “Green” skincare brands make any or all of these claims, using visual branding to round out the ethos. You’ve seen it. Clean, spare packaging or bountiful use of green and brown. Leafy,...read more
You may have heard some scary claims about beauty products. A common one is that the average woman swallows six pounds of lipstick over her lifetime. Another is that your skin absorbs 60% of whatever you put...read more